Jim Thompson is a renowned silk company in Thailand. The project was to redesign the logo by adapting the real signature of Mr. Jim Thompson himself, who is the founder of the company, into the actual design. The project’s basis was the exhaustive research that’s been made on his real signature and the printed materials of the brand.
Analyse problems of the old logo
Extract features from the Mr’Jim’s real signature
Comparison of the old logo(top) and the redesigned one(bottom)